MIPIM Case Study
MIPIM is an annual conference which takes place in France and is a showcase for local councils from across Europe to promote their area to attract regeneration/development projects. Ealing Council attended MIPIM in 2014 and tasked us with a brief to create a ‘Bold and forthright marketing approach’ centred on the imminent arrival of the Crossrail link.
We created a display stand to represent a stylised modern train interior, with each of the train’s side ‘windows’ showing pictures of developments in the borough. A large LCD screen was placed in the centre of the stand and represented the view out through the driver’s window. We commissioned and produced a video for the LCD screen which was a fast paced, dynamic film which used appropriate combinations of: panning, shifts in focus, ‘Dutch tilts’, rapid zooms, aerial shots of development sites etc. The video was also configured for use on smaller screens and tablets.